Fifa World Cup 2022 - Telemundo & peacock

The World Cup is Everything. The World Cup is a football competition, a collaboration between nations, and a worldwide celebration. The 2022 graphics package for Telemundo, Telemundo Deportes, and Peacock TV was made to capture that celebration. The style was kinetic, energetic and positive; giving each element an intuitive, high-energy sense of motion. The white background of this concept created a clean canvas for bold colors to explode from. While the echoing rings, inspired by the Copa Mundial logo, were used as narrative elements to frame the most important pieces of information.

Functionally, the abstract graphics nature of this concept provided flexibility and created a look that can be fully owned by Telemundo. The high-end 3D rendering, strong compositions and potential for choreographed motion provided the production value expected of a world-class event and graphics package.