The 2023 FIFA Women's World Cup in Australia and New Zealand saw a total of 32 national teams from five confederations fight for the title of football world champion over the two months of July and August.

Taking inspiration from our successful 2022 Men’s World Cup graphics package, we adapted the design to reflect the unique spirit and culture of the host countries. This meant a complete transformation in colors, textures, and patterns, resulting in a captivating and region-specific visual identity. An extensive research on patterns and textures shaped the rest of the package that follows.