The National Women’s Soccer League (NWSL) on ION gave us the opportunity to create a new on-air promotional package for the 2024 season. Our mission was to capture the brilliance and impact of women’s soccer through powerful branding and rich, robust graphics to promote the first-ever weekly studio show dedicated to the NWSL, as well as support Scripps Sports’ production of the most NWSL games available on any national network. The result was a visually stunning graphic environment inspired by the shapes and textures of the beautiful game portrayed with precious metals and ornate physical forms, personifying the elegance and strength of some of the most talented athletes on the planet.